Effect On All Or Part Of An International Industry Of Its Economic And Political Environment

EFFECTS ON ALL OR PART OF AN external INDUSTRY OF ITS ECONOMIC AND POLITICAL ENVIRONMENTINTRODUCTIONCoca-Cola Corporation is the world s leash soft inebriety Company that beats billions of fizzy drinks to the world universe . Based in Atlanta Georgia , Coca-Cola is the most recognize brand in the world . By creating innovative and haunting advertisements and making sure that every shop or nutriment stand in the world has a Coca-Cola harvest-feast from china to Europe to India and AfricaCoca-Cola s mission is to provide convergences that be easily acknowledge by br everyone . Products that are produced close to the consumer . A product that is transported and well jammed and a product that is refreshing to drink and is easily purchased by everyone . As a leader in the soft drinks market Coca-Cola s market purlieu that consists of the company s suppliers , distributors , great dealers and customers as well as the broad milieu that consists of demographic environment related to the population , economic environment , natural environment , technological environment and social cultural environment (Armstrong G Kotler,2007Coca-Cola has managed to become a success because of designing a selling mix that enables them to create a product that the customer wants at that very moment . The fours that include the cost of the product , the product itself , the place where the product is sold and the communication or advance of the product are very important to the company s goals . The shape of products in the Coca-Cola range include the famous Coca-Cola drink , Dasani bottled water supply , natural fruit drinks and a wide variety of packed food productsThe quality of the product and the design are the kindred all round the world . The packaging and brand title is also similar so that everyone discombobulates the same Coca-Cola experience . Coca-Cola products are refreshing because of the ice cold concept .

During summer or in hot weather Coca-Cola products will always be served ice cold with every Coca-Cola stand having a Coca-Cola refrigerator . The distribution of Coca-Cola product is fast and efficient due to a good relationship with retailers wholesalers and distributors that have a large summate of trucks to ferry the products from the factories to the consumers (Armstrong G Kotler br, 2007GLOBALIZATIONThe Coca-Cola Company deals with mass distribution of its products to great environments that pose marketing challenges that it has to deal with . We have two types of environments that is , the indispensable and external environments . To begin with , the internal environment factors are those factors that deal with the strengths and weaknesses of the products of Coca-Cola . This comes down to the marketing elements and employees or labor motivation factors . Coca-Cola has to reconcile good decisions in the areas of marketing in the internal environmental factors and manipulate them to achieve marketing objectives i .e . they high or low variable for each factor . i .e . Coca-Cola produce good quality products and set it at a price that is a bit lower than the competitor brands and to...If you want to get a full essay, order it on our website: Orderessay

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