Economical Strategies Of The Majors

ECONOMICAL STRATEGIES OF THE MAJORS

a) American market vs foreign market.

The cinematographic field is merged into three parts : the production, the distribution and the exportation. Concerning the subject we are treating, we willing refer especi entirelyy to the area of exportation, showing what differs between the American and the European market. We will see that throughout the different periods of time, deuce internal and outside markets are complementary, and takes the relay from each other.

From 1966 to 1974, the two markets are of equal importance, with a balance between 52% vs 48%. Since the 50s and the arrival of the television, people wont go to see characterizations on big screens any more(prenominal) than. After second adult male war, the Majors emergency to conquer the European market, looking for an opportunity to make more money and although to spread the American values of freedom and democracy. Europeans establish to stop this invasion of their screens and create the new system of «  glacial funds ». This means that the Majors cant bring back all the benefits of the US movies and have to invest a part of it in the EU soil. But the Majors used this law at their advantage, investing in European movies and then making more money.



It is kind of a win-win situation, because it helps those country to develop their own movie market, and it gives their people work, work that became rare in the entertainment world after the second world war.

From 1975 to 1984, the internal market is at its best. 1984 represents its most successful year : internal market represents 66,8 % of its benefits, external market only 33, 3 %. The reverse evolution of twain markets can explain this decline. In Europe, the end of the 70s and the beginning of the 80s is attach by a low-toneding frequenting of the movie theater. It is a vicious circle. The low frequenting leads to the degradation of the movie theater, even to their closure, which empowers the low frequenting and so on. The anti-American feeling fed by...If you want to get a intact essay, order it on our website: Orderessay



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