Google As New Market Leader

New media monopoly and users:
It is a question in all the earnings users mind that is Google a new MEDIA MONOPOLY? The question shows the threat to early(a) competitor of the Google wish well Microsoft and yahoo. Microsoft and Google have now increased their collaboration. This fourth dimension they have come up with the merger for the companies front advertising business to stiff the competition with the search engine attractor Google. It is not just about the market competitiveness provided also for the shape of the new media landscape.
We have inflictn some command by Google in the internet media market with the product like YouTube, Google as search engine, Facebook, MySpace etc. While the apple dominates in the digital music download market with iTunes.
We have seen that media, education and tele conversations markets are oligopoly market which is characterized as there are elevated barriers for entry of new organization or new product, declining damage for production, economies of scale etc. but the demand side kindle affect new media as well as white-haired media.




On virtual life, new video creator lacks everyone to see his knowledgeability while the users involve to see the new creation by some other user, people wants to have communication with other people so they use social media as a tool, some internet users wants to share their files with other special(prenominal) or user or any user so they use peer-to-peer file trading system. Some people want to search on internet for some information or some person so they can easily search through available search engine with option of hard-hitting with more specific words. This all benefits are created for the users by political party like Google, yahoo etc.
Google is coming up with online program library with THE OCLC. OCLC is a non-profit organization non-profit organization.it is a non-profit group which promotes technology in libraries. They have agreed to swap data with Google.
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