How Hobsbawm (1995) and Sandbrook (2005) chart the increasing role of female consumers during the Post War Golden Age.

In your own words outline how Hobsbawm (1995) and Sandbrook (2005) chart the change magnitude role of female consumers du crowd the Post War princely Age.

In this essay I will look at the how the Golden Age brought a re newlyal in the role of women two socially and economically. Both Hobsbawm and Sandbrook look at the different shipway in which women become increasingly important in the consumer society, I will look at the female role in the labour market and increased availability of consumer durables. As well(p) as other products which became much readily available in the Golden Age period from 1950 to 1973.

Industrialisation had lead to legion(predicate) families moving from agriculture into the big cities, this meant that more jobs were available, many of these macrocosm non-heavy manual labour jobs, many of the jobs in the agricultural celestial sphere were hard manual labour, and in this society were often seen as too strenuous for women, but after the industrial revolution a wider variety and larger quantity of jobs were now available. These complicated many jobs in the Tertiary sector, jobs that could be performed just as easily by men as women. More jobs were similarly available for women in factories as well. So women went to work and families had more disposable income, which lead to increased spending on consumer goods.





In the early years of the Post War Golden eld 86 percent of households were wired for electricity (Sandbrook, 2005, p.104). This however, even though the wiring was often seen to be unreliable and dangerous, was the start of something big. It heart-to-heart a whole new market, consumer durables, in 1950 a new set of regulations were released stating that all new homes required correct ring mains and standardised power sockets (Sandbrook, 2005, p.110) Many household products now became available, much(prenominal) as washing machines and refrigerators. Between August 1954 and August 1855 consumer pulmonary tuberculosis rose by around 8 per cent (Sandbrook, 2005, p.106) spend on durable goods also rose...If you want to get a full essay, order it on our website: Orderessay



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