Integrated Marketing

INTEGRATED MARKETING COMMUNICATION PLAN FOR PENETRATING THE U.S MARKET
buy figuring - Case: Senso Oy

LAHTI UNIVERSITY OF APPLIED SCIENCES spot design in International Business Thesis Spring 2012 Nguyen Minh Hoang

Lahti University of Applied Sciences Degree Programme in International Business NGUYEN, MINH HOANG: Integrated trade Communication Plan for Penetrating the U.S commercialise maculate reckoning - Case: Senso Oy

Bachelors Thesis of Degree Programme in International Business, 84 pages, 9 pages of appendices Spring 2012 ABSTRACT

Cloud computing a hype phrase buzzing rough the pains is believed to be a new emerging computing paradigm that will fundamentally transform the information scientific landscape. A fledgling Finnish softw atomic number 18 enterprise Senso Oy is drill hole to tap into the new trend by penetrating the U.S market in anticipation of a major leap in channel. This thesis primarily focuses on the business perspective of pervert computing and on designing an integrated marketing dialogue plan for the case company in the face of a tough economic climate. Besides elaborating on the increased strawman of workloads to cloud environments is a comprehensive effort yet to explore the issues related to the target market and the case company.



The combination of in-depth industry knowledge and market insight puts forward a efficient marketing campaign to communicate the case companys message to the target audience. Without detriment to the effectiveness of the campaign, measurement methods are proposed to keep track of an ongoing process. A deductive show up is employed together with a qualitative technique to contemplate different business models such as external canvass of the U.S market, competitor analysis, internal audit of the case company and its business offerings. Data collection is conducted through either primary sources same(p) interviews and unpublished papers or secondary sources such as books, journals, articles and reports. It is...If you want to get a full essay, order it on our website: Orderessay



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