Mars Incorporated is made up of six business segments which are Chocolate, Pet care, nutriment, Wrigley Gum and Confections, Drinks and Symbioscience. Mars is a global leader in drinking chocolate; sevensome of the worlds 20 best selling chocolate snacks are produced by mars. Mars has also been feeding pets since 1935 making them a leading supplier of pet food. The Mars Food business segment produces rice, entrees and sauces and has extreme brand awareness and committal .There billion-dollar brands are M&Ms, Snickers, Dove, Mars, Extra, Orbit, Pedigree, Royal Canin and Whiskas.
Mars has five special principles pertaining to the company and its operations. These values differentiate them from their competitors and are also considered a part of the companys heritage. Mars links these principles with their traditions and also their future. These five principles according to the website are:
1. Quality- The consumer is our boss, part is our work and value for money is our goal 2. Responsibility - As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others.
3. mutualness - A mutual do good is a shared benefit; a shared benefit will endure.
4. Efficiency - We affair resources to the full, waste...If you want to get a full essay, order it on our website: Orderessay
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