Nanjing Chuangqi Auto Parts Comapny

Issues
Nanjing Chuangqi Auto Parts Company is faced with certain dilemmas at heart the gild that need immediate attention. The problems that I get hold of place at bottom the scope of the case study are discussed below.
globalization problem:
The world is coming, where do we stand? That is the biggest problem for Nanjing Chuangqi (NC). thence far, local anaesthetic Chinese manufacturers have been protected by the conditional relation duties imposed by the government on the rest of the world. It has been comparatively easy for smaller companies to survive in the economy. Now, the big guns have been allowed through the gates (reduction in import duties from 170% to 25% within five years), many of the small time local automobile works go forth find it difficult to keep in business to compete against the bigger manufacturers that will eventually pierce through the Chinese market. When this happens, the trickledown effect will eradicate the below average performing parts makers since the market voice would be divided amongst those that have established themselves as superior.
In the case of Nanjing Chuangqi, they need to reform the company in conceptualization for the events to come in the Auto parts manufacturing industry.



The company has turn up its effective management of resources and capabilities, when it successfully penetrated the steering shaft market and in its superior quality in making customary joints. However, there are other issues within the companys operations that could be improved. NC needs to be in a good position for survival and exploit the new opportunities that will be available when the Chinese market becomes more globalised. almost issues are:
Corporate strategy: Currently Chuangji is lacking a brand image. This is clearly a problem with the strategy within the organisation. They have not put in place mechanisms to crystalise them from other companies. As a matter of fact the company as a whole lacks a vision and mission. The worldwide Manager seems to be more interested in acquiring...If you expect to get a full essay, order it on our website: Orderessay



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