Procter And Gamble

EXECUTIVE SUMMARY


As markets and technologies change more and more rapidly

organizations mustiness respond quickly and frequently to strategic moves if they

are to keep competitive advantage. Durk Jager took everyplace as the upstart CEO

of P&G to make changes in the company, so that P&G understructure change its

culture, regain its market share, and find successful new products.


P&G is one of the big companies in the regular army with $37 billion in

revenues in 1998.It sold over ccc brands in 140 countries. It was organized

as a matrix of course of instruction and functional hierarchies and organized into four

major division; laundry and cleanup products; food and beverage; health

and beauty care; and paper products.


P&G has stopped growing, which has flattened out revenues, and

its most celebrated brands have been losing their market shares. The reasons

behind this are that the company could non respond to changes around it; it

could not innovate the new products that push aside make difference form others;

and instead of encouraging people, P&G has become known as the land of

the proctoids a place that squelches entrepreneurs, creative types, and free

thinkers.



It sees entrepreneurs ,creative types ,free thinkers as trouble makers







PROBLEMS

I- Strategic planning: Environment and consumer needs are

changing and P&G couldnt do the necessary arrangements to meet those

changes when it was supposed to.

II- organisational Structure: P&G was organized as a matrix of

category and functional hierarchies. Its achingly slow. Decision-making

takes time because nark the in pution takes much time. Process of a

product is so slow that it might take five years to get a new product out.

P&Gs ads must be written in the specific format otherwise they get sent

back over and over until its right typically an ad went through 15

changes before it could be given to the brand manager.

III- Innovation: P&G has kept...If you want to get a full essay, disposition it on our website: Orderessay



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