Rural Marketing: Issues & Challenges

MAIN THEME
RURAL OPPORTUNITIES IN INDIA

SUB - THEME
RURAL selling: ISSUES & CHALLENGES



Author
Mr.Manish Jha
Sr. Asst.Professor-Department of anxiety
Fairfield Institute of Management & Technology
emjay4@sify.com
Mob: 9910073774

Ms. Anshika Singh
Asst.Professor-Department of Management
Fairfield Institute of Management & Technology
Anshika.singh9@gmail.com
Mob: 971106678










ABSTRACT
The Indian rural securities industry with its vast surface and large potential base offers commodious opportunities to marketers. The nineties see widespread changes in the Indian business environment. Urban markets for consumer goods every got saturated or were badly hit by time out phenomena. A fear of competition in urban markets and huge opportunities in rural markets forced all marketing strategist to enter the rural markets. In the modern rural market there is converging trend which may be obstacle for rural marketing process. Rural consumer conduct is converging with urban consumer behavior. Because of urban orientation, changes in socio-economic and cultural environment increase in income and education, a new trend in consumer behavior is converging in rural markets.



According to Craig & Douglas (2011) it is found that marketing dodge must be developed de novo as strategies adopted in developed markets be not adapted to rural market conditions. This must be based on a staring(a) understanding of consumers, particularly their multiple roles as producers and consumers. In addition, firms collect to focus on finding ways to empower consumers and get up their ability to consume, by integrating them into the value delivery system. Marketers and advertisers are nowadays worried in the way to develop a model which will influence the converging rural consumer behavior in India over a long period of time. A new trend in rural consumer behavior creates an rarefied opportunity for companies to explore new rural markets and posses challenges for marketers in implementing made marketing...If you want to get a full essay, order it on our website: Orderessay



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