Swot Analysis Of Bmw

Figure 1: BMW SWOT Analysis
STRENGTHS
& diddly-shit;Diverse ranges of Products - BMW, mini and Rolls-Royce
& fake;Strong Cash Flow Position
& counterfeit; increase turnover and trading profits
& tinkers dam;Strong Balance Sheet
& hair;Worlds leading Premium Quality Automobile Manufacturer
• marking Awareness
•Human resources
•Capabilities to turn resources into advantagesOPPORTUNITIES
• freshly Products
•Market shift to globalisation
•Innovation & Alliances
•Customers demand change to more comfortable and relevantly bald-faced cars
•Diversification
•New Technologies in Automobiles
WEAKNESSES
• knowledge of High tolls
•Customer disinterest
•Environmental issues: Pollutions
•Buyer sophistication and knowledge
•Substitute products or technologiesTHREATS
•New & existing disceptation
•Volatility in Price of Fuel
•New legislations
•Consequences of the oil crisis
•family 11th
•Economic recession
•Market shift to globalisation
•Takeover bids
•Far-East Automobile companies expansion
•Extremely laid-back competition for customers and resources
The Five Forces role model
Figure 2: Five Forces Model - ACCA Paper 3.



5 (2001)
Threats from
Potential entrants
Suppliers
talk terms powerCompetitive
RivalryBuyers
Bargaining power
Threats from
Substitutes
Porter explains that there are five forces inherent in a market, which will jointly determine the intensity of competition and profitability of BMW and the automobile industry. The first is the threat posed by new entrants, the high capital expenditure and confidence of customers roleplay meaning(a) barriers to entry and the market is also sensitive to reputation. However, the sudden of low cost manufactures do pose a significant threat (as illustrated by figure 2). There is an opportunity in the low price/ low economy (fast) sector. Maybe Hyundai or Daewoo could consider...If you want to get a full essay, order it on our website: Orderessay



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