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Report
---Competition in the Golf Equipment Industry in 2008
To: Anne Kierans
From: Liang, Lillian, Sophie, Amy
Date: February 23, 2012
unveiling:
Our report is focus on explain the fol mortifieding deuce questions: What are the defining characteristics of the golf equipment industry? What is the industry desire?

Analysis Industry:
The golf economy involved encumbrance industries much(prenominal) as golf equipment manufactures, course designers, turf maintenance, and auberge management services. I t also included such enabled industries as residential golf communities and hospitality and tourism. The defining characteristics of the golf equipment industry are product performance, innovative technology and progress to brand recognition.
The availability of municipal and public golf courses in the USA made golf accessible to Americans across a wide range of income levels, but in Europe and Asia golf remained a sport pursued primarily by the affluent. In 2007, approximately 22.7 one thousand thousand Americans, 2 million Europeans and 17 million Asians played golf. About one-third of golfers were considered core golfers. Industry gross revenue were keyed to the figure of speech of core golfers, because they accounted for 91% of rounds played each year and 87% of industry equipment sales, membership fees, and green fees.




The number of golfers in the USA had crashd from1998s 27.5m to 22.7m in 2007. The rapid decline in the number of golfers may result from the following quartette factors. 1. The overall difficulty of the game and the disappointment of many golfers that low scores didnt come quickly after victorious up the sport were certainly factors in people go forth the game. 2. Limited time to play and practice golf. Whatever get married or single golfers with job responsibilities, lack of free time, and family responsibilities verboten them from playing golf on a more firm basis. 3.Older golfers who were either retired or working less than 40 hours per hebdomad were more likely to list health concerns or injuries as...If you regard to get a full essay, order it on our website: Orderessay



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