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New Zealand Journal of Asian Studies 3, 1 (June, 2001): 7-19. POPULARIZATION AND fixture OF SUSHI IN SINGAPORE: AN ETHNOGRAPHIC SURVEY WAI-MING NG bailiwick University of Singapore It is in general agreed that sushi is the most popular Japanese food in the world. In the 1970s and early 1980s, sushi started as an expensive and alien Japanese food served only at luxurious hotels and high-toned last outaurants in major cities of the world for international businessmen, Japanese tourists and local well-to-do families. From the late 1980s to the present, the localization of sushi and the opening of low-cost sushi restaurants have made it increasingly popular in the rest of the world.1 Global popularization of cultural products like sushi is achieved at the depreciate of authenticity.2 In the join States, many Japanese Americans run sushi bars, percentage localized sushi (such as atomic number 20 roll) at affordable prices for super acid folks.3 Some sushi chefs argon trained in local sushi schools. For example, the California Sushi Academy offers three-month courses to train assistant sushi chefs. Sushi has been westernized, but it has also had an feign on Western cooking.

4 Compared with the United States, many Asian nations are more advanced in terms of popularization and localization of Japanese sushi, thanks to the introduction of two forms of eating sushi â€" kaiten sushi (revolving sushi on a conveyor belt) restaurants and take-a personal manner sushi outlets. Places in East Asia (such as Taiwan and Hong Kong) are leading this sushi boom and sushi is making its way in Wai-ming Ng (jpsngwm@nus.edu.sg) is assistant professor of Japanese studies at the National University of Singapore, teaching and researching Japanese popular culture and JapanSingapore relations. He wishes to thank Miho Goda, Elizabeth MacLachlan, Leng Leng Thang and two referees for their useful comments. For an overview of the popularisation of sushi in Europe and the United States, see Tamura Toyö, Kaiten sushi... If you want to get a entire essay, order it on our website: Orderessay

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