Environmental Analysis

Environmental Analysis Paper In order to compete in todays domestic and international marketplaces, companies must accomplish a strong strategic plan that is flexible to telephone changes in the forces and trend which can have a enormous impact on many industries. Flexible strategic plans atomic number 18 crucial to the success of an arranging. In the early 1990s a gourmet burnt umber craze swept the United States conduct by Starbucks Coffee Company. Since Starbucks opened a chain of deep brown stores that originated in Seattle in 1971, the association has expanded considerably some(prenominal) domestic and internationally. Starbucks success is contributed to the unique integrated marketing strategies. These strategies allow: offer an excellent product through stringent persona control accomplished through vertical integration; adopting a profitable niche strategy in a ill-defined coffee market; inform the consumers to an innovative coffee visit by meeting the consumers demands; by building and maintain a workforce that is motivated to offer superior service and expect the coffee experience to the consumer; and convey other Starbucks branded consumer products (Byczkowski & McCarthy, p19).

Forces from the remote Environment The remote environment consists of aspects that derive beyond, and irrespective of an organizations operating condition: such as social and cultural, political, technological, and demographic. The organizations environment offers the company with opportunities, threats and restrictions, for example, when the deliverance slows down this creates opportunities for the company to expand into new business areas (Pearce?Robinson, 2004, p. 79). Economic Factors Economic factors affects the economy in which an organization operates. For example, the economy has an effect on Starbucks coffee consumption, if the economy is good then consumers tend have a higher level of disposable income in which to spend much money, therefore, when the economy is poor then the... If you want to get a full essay, order it on our website: Orderessay

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