Fdi – ‘the Establishment or Acquisition of Income-Generating Assets in a...

[pic] INTERNATIONAL DIMENSIONS OF BUSINESS ASSIGNMENT International market place Entry -- Bentley in the US initiate: Andrew Harrison By: Lei Wei (H8091336) 2nd year International Management talking to: 3200 Table of Contents Topic Page 1. Project details 3 1. Introduction of Bentley 3 2. Bentley in America 3 2.Project analysis 5 1. International marketing and relation 5 2. American sparing environment analysis 5 3. Hofsteds dimensions of culture 6 4. lad Analysis 8 2.5 Porters diamond 10 2.6 The Global engagement Report 20092010 12 3. Business strategy 13 3.1 product strategy 13 3.2 Market Entry Mode Analysis 13 1. Project Details 1.1Introduction of Bentley Bentley is the world noted ultra-luxury automobilemobile brand which is found in England on January 18, 1919 by Walter Owen Bentley.

At the beginning, the founder of Bentley was famous by manufacturing aero engine to purplish Air Force in World War 1. Because of the economic depression in 1925 and the operation was not scientific, Bentley was finally change off to Rolls-Royce in 1931. Since 1998 the company has been owned by the Volkswagen Group. As a British manufacture Bentley car is well cognize for their handcrafted luxury, distinctive design and spectacular power and performance. Bentley not however brings the achievement and status to the owners, but also brings the speed, comfort, and pure smell of the British noble enjoyment. The queen of Britain formulated Bentley to attend the fiftieth anniversary celebration and be the royal limo. All of that demonstrate Bentley is the genuine strong performer in the worldwide auto industry. 1.2 Bentley in America As a luxury product, formulate sequester direction of the international... If you want to get a full essay, position it on our website: Orderessay

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