Kripsy Kreme Strategic Options

Strategic Options i) Attract non-users Krispy Kreme has to date been very casual close to taking a ?push approach to consumers. The majority of promotion and promotion the club undertakes utilizes word-of-mouth tradeing and other clean-handed frequentity such as free giveaways at public events. Krispy Kreme whitethorn wish to take a more self-asserting approach, with a brisk media campaign that is specifically aimed at attracting new users. Whilst it has been noted that the doughnut industry is generally in decline, Krispy Kreme whitethorn wish to try and grow the category again, or at least stem the decline and gain greater market share of the smaller market. With other chains such as Dunkin Doughnuts, Winchells and LaMars focusing on coffee and other baked products, Krispy Kreme whitethorn be able to steal a large essence of market share from them. This is, however, an overpriced filling in that lot media campaigns cost money. get ahead, it would potentially mean having to undertake wider retail position which the company trampnot afford in the wake of its multitude of legal philosophy cases from disenchanted franchisees. ii) Increase Purchase Levels Amongst Existing Customers This is harder to achieve since the companys current clientele have been observed to be go through doughnuts in smaller quantities.

It would be hard for the company to about-face what is becoming an important nationwide trend of healthy feeding through marketing strategy. A more appropriate option would be to try and gain greater consumption from alert customers through new products. iii) Increase Premium Charged / Further Quality Leadership Krispy Kreme has been noted for the fierce brand loyalty customers exhibit, and their stanch belief that Krispy Kreme is the very best doughnut one can buy. Krispy Kreme may wish to build on that by adjusting its prices accordingly. For example, buy a dozen KK doughnuts is only 99 cents more expensive than purchasing a half dozen. Such pricing strategies may be re-considered to... If you want to get a full essay, score it on our website: Orderessay

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