Mondavi

Assessing Industry Threats and Opportunities Case: Competition in the Global fuddle Industry (CB) Discussion Agenda: You pull in been selected as a consultant by a U.S. wine perseverance flip association to recommend internationalization strategies for U.S. wine producers. Assess the draw of the global wine industry and recommend specific country markets that would be suitable for U.S. wine producers to target for entry. You should then extract appropriate strategies that U.S. wine producers should consider when entering new markets. You should be able to use the concepts and tools of analysis presented in Chapters 2 and 6 to support your analysis and recommendations. Case Preparation Questions: 1. What are the dominating business and economic characteristics of the global wine industry? What is the industry like? Global wine market decreased from 1997 to 1998 US wineries were switching from family management to professional management 2. What is competition like in the global wine industry? What competitive forces seem to have the greatest effect on industry attractiveness? relinquish your conclusions.

Global wine market was becoming more world-shaking and competitive ? about 25% of wine purchased was produced in a different country ? up from 17% o booze used to be locally produced and consumed, but now that is changing oUS wine industry only exported 13% of their intersection while over-the-hill World wineries exported about 25%, genus Argentina at 40%, Chile at 80% Old wine producing countries had begun to put more emphasis on merchandise US was the 4th largest producer of wine, but only contributed about 4% to the wine export market oUS wineries didnt emphasize exporting ? they would only export when they had excess supply they couldnt get unloose of domestically. oBecause of the US market maturing, increased competition, smaller heel of big players, US started to work on exporting 3. How is the global wine... If you penury to get a full essay, order it on our website: Orderessay

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