Southwest

Southwest Airlines 2002: an Industry under Siege Southwest Airlines is the largest respiratory tract measured by number of passengers carried each year within the cleave to pushher States. It is also known as a discount airline compared with its large rivals in the industry. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a transparent fare structure. The airline began with one simple strategy: to get the passengers to their destinations when they want to get there, on time; at the lowest possible fares; and to make sure they start a levelheaded time on board. This approach has been the key to Southwests success. Currently, Southwest serves about 60 cities (in 31 states) with 101.9 million append passengers carried (in 2007) and with a total operating revenue of $9.9 billion. Southwest is traded publically under the symbol LUV on NYSE and according to capital magazine it has been the nations best-performing stock from 1972 through 2002. It has been in the shed light on ten of FORTUNEs Most Admired Companies for six straight years (1998-2004) - a characteristic shared provided by Berkshire Hathaway, General Electric, and Microsoft.

According to the compeverys website, the Dallas based pallbearer is the lone profitable airline throughout the worst seven-year terminus in the history of the industry. 1. How does SWA make money when the other airlines do not? 2. What are the most important contri neverthelessors to SWAs success? Southwest Airlines has achieved remarkable performance by almost any standard and achieved it within an industry that is undergoing major(ip) change. All major carriers in the industry experience big problems. Many of them have not only reported large losses but also have field for unsuccessful person. United parent UAL filed the largest bankruptcy in aviation history ($25 billion in assets) in December 2002. However, the financial problems are not the only problems that airline industry is facing. The pressure on margins is... If you want to get a full essay, order it on our website: Orderessay

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