Target Case Study

| score Corporation| Market Research| | Jon A twinge| 9/25/2011| Oklahoma Christian University ABSTRACT The purpose of this paper is to summarize the considerations that maneuver Corporation mustiness take into trace to determine the market feasibility of opening gourmet restaurants within its stores. A brief history of the corporation follow out bid the reader with some general information about the associations early years. A situation analysis will then address much of what the Marketing Department must consider, including trends, product life cycle stage, opportunities and threats, as well as potential strengths and weaknesses. The paper goes on to discuss Targets customer profile, and how that will be a determining grammatical constituent in the decision. A summary concludes the paper by discussing a couple of options, why they should or should not be considered, and what the designer thinks is the best option in the current environment.| Background of Target Corporation Target Stores, since its founding in 1962, has been a dynamic attractor in the American retail industry. A division of Target Corporation, its office is headquartered in Minneapolis, and the company currently operates over 1,700 stores in 49 states with over 355,000 employees (http://sites.target.com).

It is cognise, along with Wal-Mart and K-Mart, as one of the spoilt Three in US discount retailing. The company is known for its offerings of brand-name merchandise at discounted prices, and its famous bulls-eye logo is indeed equivalent with the idea of bargain shopping. A look back at Targets early years indicates that the chain had anything tho humble beginnings. Daytons department store chain, during the early 1960s, was looking at for ways to re-emerge as a top retailer, as well as to enhance the shopping value for its customers. So it began moving towards a new concept at the cartridge clip: mass-market retail. The idea was to combine the fashion, quality, and service of a department... If you want to get a full essay, order it on our website: Orderessay

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