Thaiair

[pic] MGMT 102 Strategy (G10) team Project: Case Analysis Instructor Victor Goh Team Members Alberto Munoz-Najar Luque Chaiyoot Chulphongsathorn Christiana Ho Ting Monika Gumbyte Rasamee Madan I) Executive Summary The commercial airline industry has been good affected in the past years due to the quick changing global environment and other global issues including the mop up economic downturn in 50 years and the 2009 ?u pandemic. These major challenges had lead to the failure of a number of major international and domestic airlines.[1] However, Thai Airways International Plc. (national carrier of the soil of Thailand that operates domestic, regional and intercontinental flights from its home base in capital of Thailand to destinations around the world) was able to deal satisfactorily with the dif?cult challenges in 2009. Because of this reason we decided to probe the strategies that this company used to be successful.[2] In the following pages, the case analysis leave be focused in seven sections: The first one is the occurrence analysis of the external and infixed envrionment.

The group found that the of import opportunities for Thai Airways are concerned with new markets and technology, while briny threats are the high competition and the negative political connotations in Thailand. In relation to the strenghts, we found that the company has improved its monetary position, but the main weakness is the old aircraft infrastructure. The second transmit we have compared Thais mission and vision. However, as they do not have a mission statement, the group has analyze the statement of philosophy instead. In the third section, the group has determine the key issues of the case. The main ones are related to the external and internal crises that Thai has faced in recent years, such as oil prices fluctuation, economic downturn, H1N1 influenza pandemic and other factors that will be described in the case. In the fourth... If you want to lay out a full essay, order it on our website: Orderessay

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