Creativity, Innovation And Entrepreneurship

CORPORATE ENTERPRENEURSHIPBy Student s NamePresented to TutorCourse Code , Semester , ClassUniversity name17 August 2010IntroductionOrganizations halt no choice but to adopt entrepreneurial strategies so as to gain competitive advantage over competitors through unceasing innovation . Globalization and advancement in technology have resulted in intense competition and emergence of many focused competitors who tar maintain specific market segments rendering current solutions to guest problems obsolete (Morris , Kuratko Covin 2008Organizations are therefore constantly looking for naked as a jaybird ways of meeting the unique inevitably of their customers (Covin Miles 1999 ,. 48 ) for utilisation , by customizing their products and services to their customers needs . The desire to meet customers needs , explosive growth in some sectors and recession akin conditions in others have led many organizations to restructure (Alvarez Busenitz 2001 ,.

758 ) and plain change their key business ideas in order to align to the changing business environment and innovatively exploit opportunitiesThe main debate for entrepreneurship is to improve innovation in order to create riches and sustainable organizational growth . It entails identifying customers problems and formulating creative solutions to meeting them . In most organizations , the ability to identify and innovatively exploit opportunities decrease as the organizations move from entrepreneurial to growth phase (Brazeal Herbert 1999. 30 still , organization should retain this ability to identify and innovatively exploit opportunities because it is precise in sustaining growth and profitabilityCorporate entrepreneurship is the process of recreating or instigating the renewal of an brisk organization from within by an individual or...If you want to get a full essay, order it on our website: Orderessay

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