Marketing Report

Table of ContentsTOC o 1-4 h z u HYPERLINK l _Toc9 1 .0 Introduction PAGEREF _Toc9 h 2HYPERLINK l _Toc0 2 .0 Similarities PAGEREF _Toc0 h 2HYPERLINK l _Toc1 2 .1 Resource allocation PAGEREF _Toc1 h 3HYPERLINK l _Toc2 2 .2 Relationships PAGEREF _Toc2 h 3HYPERLINK l _Toc3 2 .3 Management PAGEREF _Toc3 h 3HYPERLINK l _Toc4 2 .4 Market strategies PAGEREF _Toc4 h 4HYPERLINK l _Toc5 3 .0 Differences PAGEREF _Toc5 h 5HYPERLINK l _Toc6 3 .1 `Profit making trade PAGEREF _Toc6 h 5HYPERLINK l _Toc7 3 .1 .1 Principles of gain market placeing PAGEREF _Toc7 h 5HYPERLINK l _Toc8 3 .1 .2 Communications PAGEREF _Toc8 h 8HYPERLINK l _Toc9 3 .1 .3 Sales force PAGEREF _Toc9 h 8HYPERLINK l _Toc0 3 .1 .4 trade mix PAGEREF _Toc0 h 9HYPERLINK l _Toc1 3 .2 `Non bread marketing PAGEREF _Toc1 h 9HYPERLINK l _Toc2 3 .2 .1 Principles of nonprofit marketing PAGEREF _Toc2 h 10HYPERLINK l _Toc3 3 .2 .2 Community service face s e .g . World Vision PAGEREF _Toc3 h 10HYPERLINK l _Toc4 3 .2 .3 Mission statement PAGEREF _Toc4 h 11HYPERLINK l _Toc5 3 .2 .4 Fundraising PAGEREF _Toc5 h 12HYPERLINK l _Toc6 3 .2 .5 Effective communication PAGEREF _Toc6 h 12HYPERLINK l _Toc7 4 .0 Conclusion PAGEREF _Toc7 h 13HYPERLINK l _Toc8 5 .0 References PAGEREF _Toc8 h 14 MARKETING REPORT1 .0 Introduction trade can be defined as an organisational function and a set of processes for communicating , creating , implementing and delivering value to customers and for managing customer-business relationships in a way that get out benefit both the organisation and the stakeholders involved Such processes succeed in moving hoi polloi closer to making a decision to purchase and comfort a sale . In the long run , these processes will anticipate , identify and try to satisfy customer requirements successfully and profitably .

Marketing according to the Chartered Institute of Marketing , does involve all crops of organisation s whether it is a profit making organisation or a non-profit organisation solely these groups of organisation s have their strategies focused on deuce factors (Lancaster , 1999 . One is the acquisition (recruitment of new customers ) and the other is base instruction (retaining and expansion of existing customers2 .0 SimilaritiesMarketing for `profit making and `no profit have some similar aspects that both need to sweep up in to compete favourably because in any facial expression each group has the challenge of competition These aspects will range from resource allocation , offerings , relationships , business models to customer satisfaction2 .1 Resource allocationIt is plain that companies with greater number of resources compete favourably with their competitors for limited market opportunities and it applies to both these resources includeFinancial-cash and cash reservesPhysical-plant and equipmentHuman-knowledge and skillsLegal-patents and trademarksOrganisation al-policies , structure and competenciesInformational-knowledge of competitors and consumers2 .2 RelationshipsIn both situations relationships is very definitive between the organisation s and the...If you want to get a full essay, order it on our website: Orderessay

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