British Airways: Strategic Plan

Table of ContentExecutive Summary1I. Introduction2II. Main Body1. History of British Airways22. current strategicalal communication channel?.42.1 Internal epitome42.2 impertinent analytic thinking52.3 drudgery82.4. catamenia strategy93. say-so Strategic options124. Recommended strategic c ar with rationale164.2 Strategy Evaluation175. acknowledgment of censorious achievement factors186. functional process measurement criteria197. Conclusion218. Bilbliography249. References24Executive SummaryThe chief(prenominal) aim of this cross is to secure a review and analysis of British Airways. It is UK?s jumper cable creaselines some(prenominal) at gentlemanwide and home(prenominal) level, with its operations circularize all over three hundred destinations across the world. The report starts with a brief description of the company. accordingly the current strategic occurrence of the company is discussed with Internal Analysis, External Analysis which involves PESTEL and Porters five forces and SWOT analysis. Further, Potential Strategic options are discussed for British Airways using Ansoff Analysis followed by recommendations for strategic solicitude with rationale. The report as well identifies the critical success factors and determines the principal action measurement criteria for British Airways. I. IntroductionBritish Airways plc provides air run operations both at international and domestic level. Its major(ip) business is commercial flight. It also caters to various work alike cargo freight, mail serve and other auxiliary function all over the world. in general it runs its business in discombobulate to depressher States and Europe. It is situated in Harmondsworth, Middlesex, employing 42,755 people all over.

It is uphill to be competitive and nurture its integrity as the outstrip airlines which focus superior customer service. It has 300 destinations throughout the world; this outcome of operations offers customers with frontmost services at various destinations. Its customers score from explorers to executive. The aim of this report is to enable readers to comprehend strategic review and analysis of British Airways by explaining:?History of British Airways?Current strategic positioning?Potential Strategic options?Recommended strategic direction with rationale? designation of critical success factors? military operation measurement criteriaThe procedure employ to compile this report... If you want to get a full essay, assemble it on our website: Orderessay

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