Social Networkers? Attitude Towards Online Social Networking: Insights From Automobile Manufacturing Industry In The United Kingdom

DISCUSSION OF FINDINGSThe chapter presents pertinent discussions regarding the findings of the study in relation to the enquiry hypotheses mentioned in the previous chapters . The discussions are divided into sections that correspond to the following research hypotheses : a ) social networkers pee-pee a validatory attitude towards online social networking sites owned by automobile manufacturing companies with nominal potential threats to their core business , b ) social networking is an powerful medium in achieving the social club s objectives , c ) the users possess a verifying level of satisfaction towards social networking sites .

The primary fill of the chapter is to respond to the hypotheses through the data gathered from the respondents and the insights gained from the literature reviewSocial networkers have a positive attitude towards online social networking sites owned by automobile manufacturing companies with minimum potential threats to their core businessThe term positive attitude is defined by the following variables : a perceptions regarding the significance of the information in the SNS of the company , b ) perceptions on the moment of membership in the company s SNS to the individual user s allegiance to the company , c ) perceptions regarding the need for improvement in the company s SNS , d ) frequency of participation in the company s Facebook rogue , and e ) opinion on whether it is a good argumentation for communicating unpleasant comments regarding the company . Based on these variables , legal age of the respondents manifested a positive attitude towards social networking sites owned by automobile manufacturing companies but the potential threats to...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .