Strategic Management - Case Analysis

Facebook has been the latest star in the recent influx of affectionate networking websites on the Internet . In its four year biography , Facebook has grown from a simple way to connect with friends and acquaintances on Harvard campus to become a hotly valued private confederacy . Facebook s main strength is its 33 million users . Aside from the look , the strength comes from the concentration of these users in the college age bracket College is an consequential venue for Facebook as it hook oned out as a mixer networking website exclusively for college students . It was as a college-only website that Facebook gathered steam , raise and popularity Its erratic approach of niche social networking was what made Facebook unique and what made it important for advertisers and marketers due to its ability to effectively founder the 18-24 age bracketHowever , the Facebook of today is no longer exclusive to college students . Anybody brush aside without delay have a Facebook account , from high coach students to young and erstwhile(a) professionals . The adult and professional bracket of the race is also one of the fastest rising demographics for Facebook (Atal , 2007 . It is therefore plain that the user demographic of Facebook is changing as its user ignorant is expanding . It is therefore important to assess whether the refreshing Facebook of everyone can exempt offer value to marketers compared to the old FacebookWith the changing user give , the function of Facebook is also changing From a fix for coeds to plowshare pictures , the professional users are using Facebook as a place to build social capital (Atal , 2007 . The question is whether Facebook can set both purposes simultaneously Can it keep on attracting face cloth collar professionals while not alienating its 18-24 year old users ? How testament the influx of 30-40 year olds change the amount of currency advertisers like Nike or Red Bull put into FacebookIt is also interesting to note how Facebook abandoned the niche social networking it started .

instantly , many other social networking sites cater exclusively to college students more than like Facebook did in 2004 Additionall(a)y , niche marketing is outset to really book off as multitude start to use social networking not only to meet people but to feel a wizard of community (Atal , 2007 . This sense of community , whether it is of ethnicity , music taste , or college students is better served by niche social networking websites than come one come all sites like MySpace or Facebook . In its early days , Facebook was equal to pull the college base from much larger MySpace . Will the new crop of college only sites pull away the 18-24 crowd from Facebook ? How will Zuckerberg prevent Facebook from becoming Friendster ? Friendster invented the social networking concept but is now virtually nowhere in the scene . This is a lesson that Facebook should take to heart especially considering the rapid rise and fall of FriendsterIf retick Zuckerberg is to retain his billions into the next decade he should start addressing these issues : how to wield the user base...If you want to get a full essay, guild it on our website: Orderessay

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