(IJTBM) 2011, Vol. No. 1, Issue No.1, January-March.
International Journal of Transformations in Business Management (IJTBM) Page 1
STUDY AND IMPACT OF ADVERTISING ON CHILDREN WITH SPECIAL REFERENCE TO
EATING HABITS IN INDIA
Nargonsh Kr. Sharma, Professor, IIMT, Gr. Noida (also Res. Scholar, MB Univ. solant goose HP)
Dr. Ramesh Agarwal, Director, JRE Group of Institutions, Gr. Noida
ABSTRACT
Advertisement is integral part of the industry which wants its point of intersection to be reached to the customer, and thereby
converting them into consumers. Advertising is sole of everyones lifestyle, and the spirit level of impact of adverting on
children is becoming devastating day by day. Advertisements showcase the must haves for a kid making them a
consumer even before they have reached the age of 3. on the contrary, publicizing are educating, updating and
motivating the children to learn good occasion as well. Thus the objectives of this research paper are to research both the
beneficial and harmful effects of media on childrens food habits, and to identify how the advertising industry can be
regulated by formulating unified laws to prevent the over? video of children to the ad world.
I am also emphasizing on
directing childrens towards imbibing healthy food habits in them by suggesting parents to be more aware & regulating
the advert targeted on children. This research paper also take a review on what kind of regulations are
implemented in some parts of world regarding advertisements targeting childrens & what kind of steps are being taken
in India in this direction. utilise On the Spot sampling method 100 children surrounded by 5?15 yrs age group and 50 parents
are interviewed with the help of interview schedule and data collected is presented in the form of pie chart. The research
paper concludes that advertising severely affect the alimentation habits of present...If you want to get a full essay, order it on our website: Orderessay
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