Air Filter Maketing Plan

In 2006 Wanamaker Inc. created a line of in-door air purifiers as Wanamaker arrant(a) that kills 99.9% of germs, and provides completely pure air within a knack up to 2,050sq ft, free of allergens and contaminants. Our product was exclusively sold to hospitals or so the country in bulk. However, we are now offering Wanamaker uncontaminated to everyday consumers through Target, Wal-mart, and Kmart, with a 100% m bingley back down guarantee if the consumer is non satisfied with the product. Refills are available in scented and unscented varieties; and the device itself is offered in multiple colors to balance any home. Unlike most in-door air purifiers, Wanamaker Pure as well as combats pet dander.
Wanamaker Pures target market is not aimed at any one particular demographic or psychographic because our product was made with everyone in mind, however, we do try to stay to the everyday housewife who normally does the shopping for this type of product. Our number shows that 97% of our products for the home have been bought by women ages 35-45 with an average one- form budget that ranges $20,000-100,000. These are the people who are the main maintenance providers for their families, do most of the shopping, and will be purchasing products that trammel their families healthy and happy.
Our product roughly costs $13.



16 to assemble one in-door air purifier that we sell for $68. The filters cost $1.03 to assemble a the great unwashed of 3 that we sell for $20, which need to be changed every 6 months. With an investment of $500,000 the runner year we offer our product to the public, we idea a profit of about $1.2 million. This will allow us to pay back the investment the first year with a 30% royalty for 5 years after the first year, equaling a profit of $180,000 for the investor.
Wanamaker Inc.s distribution plant is placed in New York, and can ship overnight by plane to anywhere in the U.S. if ordered online at wanamakerpure.com. We as well plan on selling globally by the year 2019, and by the year 2022 we...If you want to get a honest essay, order it on our website: Orderessay



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