The Arbitron cinema ad study : appointment viewing by young, affluenct, captive auditions
hypertext transfer protocol://www.natoonline.org/Cinema%20Advertising%20Study.pdf
Cinema advertising research report
http://cinema-study.hypermart.net/
|1. |Placements as |
| |mediators of |
| |brand salience |
| |within a UK |
| |cinema audience |
|Â |Publication: |Journal of Marketing Communications |
|Â |Authors: |Emma Johnstone, Christopher A. Dodd |
|Â |Publisher: |Routledge, jump of the Taylor & Francis Group | |
|Â |Recency: |Volume 6, Number 3/ phratry 1, 2000 | |
|Â |Relevancy: |4.4% | |
|Â |Excerpt: |Brand placements have assumed a somewhat mythical paper as communicators of the | |
| | |advertising message.
This reputation seems to be perpetuated by a dearth of empirical | |
| | |research, peculiarly concerning effects upon brand salience. This paper attempts to | |
| | |address ... | |
|Â | |
Cinema advertising re-considered
Journal of Advertising Research
New York
Jan/Feb 2001
Authors: Michael T Ewing
Authors: Erik Du Plessis
Authors: Charles Foster
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