Pepsi Commercial Analysis

Pepsi Max commercialised analysis

David Ogilvy, the creator of one of the biggest publicizing agency from the world (Ogilv & Mather), bring us to acknowledge what appears to be the golden rule, the use of humour in advertising. He says that if the tar assume audience doesnt find funny at all the commercial that you produced, in this case, the humour may sire more harm than good. He also says that very a few(prenominal) people can write really funny commercials and if you atomic number 18 not among those few, dont even start to.
wherefore have I started with the humour in commercials? Because the commercial that give be analysed is based on it.
The Pepsi Max commercial starts with a line of people postponement to be interviewed in install to obtain a job. A serviceman enter to the topographic point and start acting like he is a dupe of the employer: hes breaking his shirt, strikes himself on the walls making unsung noises and at the end, he falls through the door on the hallway, in front of those waiting. After this scene all candidates argon leaving apart from one who will be assiduous since there werent more potential candidates. The employed man gets out and meets his friends, including one who created the scene in the employers office, waiting for him in the front of the building to celebrate with Pepsi Max drinks.




The commercial is created in order to launch a new w be of this brand (Pepsi) Pepsi Max which is different for the classic one by not containing sugar, to inform people of this new product world and to persuade them to buy it.
The target audience for this product are young men and female, energetic, who wants to break the limits and explore their imagination.
The commercial comport the idea that drinking Pepsi will stimulate your imagination, increase your creative thinking and energy.
The proposition Max it express the same idea of maximizing your limits. It appears at the end of this commercial, written with big white capitals, meant to clear attention on it.
Due the fact that Pepsi is...If you want to get a full essay, order it on our website: Orderessay



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