Pepsico

INTRODUCTION
PepsiCo is an international food and beverage company with sales of $29.3 jillion and net income of $4.0 billion in 2004. Headquartered in Purchase, New York, Pepsi has 153,000 employees and markets to a greater extent than 500 varieties of food and beverage products development. Pepsi has grown from cosmos altogether a soft drink company in 1960 to being the third-largest food and beverage company in the world, behind only(prenominal) Nestle and Kraft Foods. PepsiCos mission statement is to be the worlds premium consumer products company focused on convenience foods and beverages.
PepsiCos products are grouped into four divisions:
1) Frito-Lay nitrogen America (snacks)
2) PepsiCo Beverages North America (soft drinks, Gatorade Tropicana Orange Juice)
3) PepsiCo International (all products away North America)
4) Quaker Foods North America (cereals)
Sixteen of PepsiCos brands, including Pepsi, Mountain Dew, Gatorade, Lays potato c pelvic archs, and Aquafina bottled water, annually disclose more than $1 billion in sales.
HISTORY
Caleb Bradham, a pharmacist, initiatory formulated Pepsi-Cola in 1898 in New Bern, North Carolina, as a cure for indigestion. He registered the trademark in 1903 and actual a system of bottling franchises.



In 1931, Bradham sold Pepsi-Cola to the Loft glass over Company, which operated it as a subsidiary. In 1933, the company doubled the surface of its bottles to 12 ounces while keeping the price at 5 cents.
In 1941, Loft Candy merged with its Pepsi-Cola subsidiary and changed its ready to the Pepsi-Cola company. Pepsi-Colas dedication to growth began in earnest when Donald Kendall became chief executive officer in 1963. He sought to achieve growth in two ways which includes:
* He wanted to appeal to newfangled people to make them lifelong Pepsi drinkers. He did this by introducing the Pepsi multiplication theme that it has kept ever since, trying to make Pepsi products the hip beverages for the youth market.
* He sought growth through diversification acquiring Mountain...If you want to get a full essay, enunciate it on our website: Orderessay



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